When I was taking graphic design courses in college, I had a professor who banned the use of the word “like” while we critiqued each other’s work. We couldn’t say “I like your font choice” or “I don’t like how you handled the composition”. We instead had to talk about why the font choice or composition was successful or not. By removing personal taste from the equation, we could focus on how the work addressed the challenges and goals of the project. For those of us being critiqued, it allowed us to see our own work objectively, helping us make better decisions for improvement.
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