Blog — Caleb Costelle

When I was taking graphic design courses in college, I had a professor who banned the use of the word “like” while we critiqued each other’s work. We couldn’t say “I like your font choice” or “I don’t like how you handled the composition”. We instead had to talk about why the font choice or composition was successful or not. By removing personal taste from the equation, we could focus on how the work addressed the challenges and goals of the project. For those of us being critiqued, it allowed us to see our own work objectively, helping us make better decisions for improvement.

Process, InformativeCaleb CostelleAugust 21, 2021Comment

Should I Update My Logo? [5 Practical Questions to Help You Decide]

Changing your logo can be a daunting task. The question is: How do I know if I need to update my logo or not? Ask yourself the following five questions to determine how well (or how poorly) your logo works in practical situations.

InformativeCaleb CostelleJuly 20, 2021ClientsComment

Time and Wear in Product Design / A Love Letter to Field Notes

I’ve realized that one of the reasons why I like Field Notes so much is how they transform as I use them. Any given book gets squashed in back pockets, opened and closed until it nearly falls apart, and filled with layers of ink, graphite, whiteout, sharpie, and any other medium you can think of.

PhilosophyCaleb CostelleJune 23, 2021DesignersComment

Case Study: Key Logistix Branding

Mike had just retired from decades of working in the shipping and carrying industry, where he worked in just about every role possible. But he didn’t want to just drop all of that experience to enjoy a leisurely retirement. He wanted to start his own company with it.

ProcessCaleb CostelleJune 15, 2021Comment

Why It’s Important to Build a Relationship With Your Designer [4 Benefits]

A good designer will go to bat for your brand in situations where you may not be as well-equipped to. When a designer really gets to know your company through research and an open dialogue, they can better understand how to meet your goals through visual work.

InformativeCaleb CostelleApril 10, 2020ClientsComment