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Changing your logo can be a daunting task. The question is: How do I know if I need to update my logo or not? Ask yourself the following five questions to determine how well (or how poorly) your logo works in practical situations.

A good designer will go to bat for your brand in situations where you may not be as well-equipped to. When a designer really gets to know your company through research and an open dialogue, they can better understand how to meet your goals through visual work.