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I was asked to design a branding system for Rob Williams Exteriors, a business owned and operated by my father-in-law, Rob Williams. I designed the primary mark to reflect Rob’s work ethic and friendly nature.
The logo system consists of the main logo (mark plus logotype) and two alternative logos (a horizontal version and the mark alone), along with a few color combinations. These were designed for practical applications such as tee shirts and bumper stickers. Additional brand assets I designed included the tagline text lockup and a pattern, which was used on the inside covers of branded pocket ledgers.