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Summer wanted her brand to set her apart from other photographers. It had to be unique and specific to her perspective and personality and support her photographic style. The solution was to create a brand kit that reinforced her unique view of the world, the perspective that sets her work apart from her competitors.
The colors pull from nature here on earth and from our solar system. Her affinity for Jupiter drove the iconography and informed the oranges and blues used throughout. The stamp imagery and textures are a reference to her love of travel and her travel photography services.
All of these aspects pulled together and united by their style create a brand wholly unique to Summer.