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The first part of this campaign took the form of an eight-page, saddle-stitched comic book which interprets Volta’s security services as a struggle between the hero (Volta) and the villain (data security threats).
My job was to work with our copywriter to develop the story and characters, based on our brand research with Volta, then to create the comic book mailer. This involved creating page outlines, inking and coloring them in Procreate, adding effects in Photoshop and Illustrator, laying out the dialogue, and seeing them through to production.
The second part was to design the landing page, which concluded the story and gave more information on Volta’s services. Most importantly, it lead to a form where potential customers could get in touch with Volta regarding their security services.